Welcome

Improving the vision, strategy, and practice of healthcare marketing worldwide.

Strategic Branding and Marketing strategies for hospitals and health systems to drive revenue, value and growth regardless of fee-for-service or value-based payment systems.

ACOs. Medical Home. Mergers. Acquisitions. Consumer demands for a better experience. Stuck in the middle with fee-for-service paying for production of care, and seeing value-based care payments where the healthcare consumer never steps foot in the hospital. And your hospital marketing is like it's still the 1990s.

Welcome to the michael J group, where healthcare marketing matters.

Who we are

the michael J group is a healthcare marketing consultancy, delivering exceptionally visionary, organizational focused strategic marketing services across a wide array of strageiges and tactics that produce significant returns on your marketing investment for hospitals and health systems.

Healthcare Marketing Matters

Launched in 2007, Healthcare Marketing Matters, is an internationally viewed blog seen daily in over 40 countries which explores the value of healthcare strategic marketing and visionary leadership, in a effort to fundamentally change how marketing is viewed and executed in healthcare organizations.

Healthcare Marketing Matters, May 20, 2012:

So, how do you market the employed physician? http://bit.ly/fG60zh
Is nearly everyone missing the most important piece of the marketing puzzle to generate demand, revenue and market share in outpatient healthcare? Especially with the market competition heating up between hospital owned physicians/ clinics and the private sole practitioners/multi-specialty or single specialty group practices and retail clinics.

Patient Satisfaction
Never has patient satisfaction been more of a business imperative in the healthcare industry. In the landmark work co-author with Ralph Bell, Ph.D., How to Use Patient Satisfaction Data to Improve Healthcare Quality, ASQ Press, January, 2000, the tool and techniques of using satisfaction data to improve healthcare quality are explored. The result, making meaningful measureable change in your organization and improving your satisfaction scores. Available though Amazon, over 900 texts have been sold worldwide.

Client Engagements:

HFN Inc, regional 500,000 member PPO, brand and key message positioning study, marketing material development, web site content development, social media strategy, press releases and sell sheets for a Workers' Compenstation treatment network.

Sanomedics International Holdings LLC, start-up medical device, press releases, media relations, strategic marketing advice, business plan refinement and development.

GeneticsRx LLC, start-up genetic testing, clinical decision support tool and results for individualized specialty medication dosage, metabolizing rates and drug interactions; strategic audience and segement advice; review of materials.

Gerson Lehrman Group, strategic market reviews for financial analysts in specialty pharmacy, infusion and retail pharmacy space.

Strategic assessment for a $500 billion global equities investment firm, of the Medco- Express Scripts merger and 2012 PBM selling season.

Coleman Research Group, Strategic market review of the U.S. Specialty Pharmacy market, for a $250 billion equity investment firm.

Strategic Consultations:

Franciscan St. Elizabeth Hospital, Lafayette, Indiana, customer experience management presentation and mapping tool.

Manipal Hospital, Bangalore Area India, customer experience management presentation and mapping tool.

Emory University Hospital, Department of Radiology, Division of Nuclear Medicine, customer experience management presentation and mapping tool.

Polyclinics, Dubai, UEA, outpatient marketing strategy.

Community Work:

Plainfield Lightning 16U Elite Fastpitch Travel Softball Team, web site management, press releases, media relations.

Knights of Columbus, Good Shepherd Council 5573, press releases, media relations.